You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="CDN_Progressive_Format" />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="Baking Ambient Occlusion Maps in 3ds Max" missing="" />
      <page ns="0" title="Box Modeling in 3ds Max" missing="" />
      <page pageid="268" ns="0" title="Basic Demo World" />
      <page pageid="43" ns="0" title="Basic Requirements" />
      <page pageid="82" ns="0" title="Berkelium" />
      <page pageid="91" ns="0" title="Berkelium screenshots" />
      <page pageid="11" ns="0" title="BuildTheCode" />
      <page pageid="264" ns="0" title="Buildbot" />
      <page pageid="261" ns="0" title="CDN API Documentation" />
      <page pageid="165" ns="0" title="CDN Cassandra Schema" />
    </pages>
  </query>
</api>